AVT Connect’s strategic re-positioning leads to growth and expansion
- Category: Agency & Association
- Created on Thursday, 12 April 2012 12:43
AVT Connect’s strategic re-positioning leads to growth and expansionThere are not many companies that can boast surviving 4 global recessions and yet that is exactly what AVT Connect, first established in 1975, has done. In fact, just as the last recession really started to bite, AVT’s turnover began to increase. And with the start of the new tax year last week, the company can now announce a 30% increase in turnover - over the past two years.
Key to this turnaround was a complete strategic repositioning and re-branding of their service portfolio two years ago. Originally a live event, audio visual and hire company started in Brighton in 1975, AVT first expanded its operations into the digital arena just over 10 years ago. Subsequent growth in this area including on-demand webcasting, live streaming, hybrid events (a combination of live and digital), and e-learning resulted in a need for AVT’s branding, positioning and website to better reflect this.
As part of the digital expansion, AVT decided to invest in an additional office in London’s media hub, Clerkenwell, last year. This with the aim of better servicing London-based clients and being better placed to acquire new ones, particularly with the Olympics on the horizon. The new office and notable new business wins in the publishing, pharmaceutical, and financial sectors have been instrumental in the need for a London studio; hence a partnership deal with a Central London Studio was recently agreed.
Jon Fox, AVT Connect’s CEO commented, “Our challenge is engaging with audiences globally on new platforms and formats – this means facilitating interaction at every level from Twitter & Facebook comments within the virtual event environment to hi-tec audience response systems. Dialog and instant measurability of opinion is what our clients, from government leaders to global brands, want - and it’s what we deliver thanks to our investment in technology and staff who are the next generation of digital communicators.”
With the additional office and increased client base came a need for new staff. So a Technical Project Manager, Digital Production Co-ordinator and two additional technicians have recently been employed along with a PR & Social Media Co-ordinator. Training for employees to keep up to date with trends, techniques and creative innovation lead to two staff becoming InfoComm's Certified Technology Specialist while another received a Diploma in Direct & Digital Marketing from the IDM.
Pictured: Jon Fox