Famous British actors to front campaign to boost UK tourism
- Category: Agency & Association
- Created on Monday, 13 February 2012 09:20
Famous British actors to front campaign to boost UK tourismVisitEngland, the national tourist board has recruited four top actors to front a national advertising campaign, ‘Holidays at Home are GREAT’, aimed at boosting domestic tourism throughout the UK. Stephen Fry, Julie Walters, Rupert Grint and Michelle Dockery start shooting a television ad this week due to air on 8 March, kicking off the country’s biggest ever domestic tourism campaign.
The campaign, led by VisitEngland, and supported by the home nation tourist boards of Scotland, Wales, Northern Ireland; and London, will showcase the country and highlight the key events taking place including the London 2012 Olympic & Paralympic Games, the Torch Relay, the Cultural Festival and the Queen’s Diamond Jubilee.
Secretary of State, Jeremy Hunt said: “"This will be an incredibly exciting year, and the UK will be the very best place in the whole world to holiday. It's thrilling that four of our best-loved actors are joining the campaign to get even more of us holidaying at home."
Aimed at inspiring more UK residents to take a holiday in the UK this year, the campaign will feature a website offering thousands of special deals worth at least 20.12% off. Special offers will include hotel stays, meals, tickets to attractions and other goods and services.
James Berresford, VisitEngland’s Chief Executive said: “I am honoured that four national treasures such as Stephen, Julie, Michelle and Rupert are helping us to inspire UK residents to take a break at home in this momentous year! Their involvement is key in creating the highest profile campaign this country has seen in terms of boosting domestic tourism.”
The actors will take part in an advertisement spanning the whole country, and shooting is currently taking place at iconic locations across the UK, coordinated by VisitEngland’s advertising agency M&CSAATCHI.
In addition to the main advertisement, a series of additional 10 second adverts will be shot in a number of destinations. In return for £100,000, to be match funded by VisitEngland, Blackpool, Skegness, Yorkshire, Merseyside and Birmingham will be showcased as part of the campaign.
Pictured: Rupert Grint shooting the ad on location on Bridlington Beach, Yorkshire, © Iain Lewis